Profound
Enterprise AI-search-visibility (AEO) platform — track and improve how your brand appears across AI answer engines.
Profound is the heavyweight of the new “answer engine optimization” category — the first AEO unicorn, and the most complete toolset I researched.
What it is
An enterprise platform that tracks how your brand shows up across ChatGPT, Perplexity, Google AI Overviews, Gemini and more — with unique “demand-side” data on the prompts real users actually ask, plus citation and AI-crawler analytics.
Pricing
Roughly $99/month (Starter) and $399/month (Growth) historically, with Enterprise custom — though the page is now largely sales-led, so verify directly.
The rating picture
G2 sits at 4.6 across ~323 reviews (a Leader in G2’s inaugural AEO category). Funding is independently confirmed: ~$155M raised, a ~$1B valuation in Feb 2026.
Verdict
For mid-market and enterprise teams with an analyst to drive it, Profound is the most serious AEO platform available. Solo operators should start with a lighter, cheaper tracker.
Sentiment & ratings sourced from: G2 · Capterra · Trustpilot · Product Hunt